“Lasting change cannot be forced, only inspired.”
— Kao Kalia Yang
Artists shape culture. Because of that, we’ve been some of the most effective instigators of change since…forever. BlackPaint uses that power to help mission-driven organizations open people’s eyes and inspire them to take action. Our specialty is awareness campaigns and art activations. And we use all kinds of creative mediums to execute both — from traditional tools like billboards and digital ads to unexpected tactics like projection bombing and pop-up art exhibitions. But our first love, and one of our favorite things to help organizations we admire with, is brand identity development. Why? Having a strong, cohesive look-and-feel is a game changer when it comes to getting your message across in the visually-driven environment we live and scroll in.
We believe in truth and beauty, and think the combination makes magic. That’s why everything we do is grounded by truth-seeking — studying people and culture so that our work has meaning and authority. Then we use art and design to give that knowledge emotional potency. In other words, our left and right brains have serious mutual respect for each other.
You can get quality, professional creative lots of places. Clients come to us for exciting, empathetic work that speaks to people at the heart-level.
Our work stands out. Not only because of our art-driven style, but because we build in time to learn about the people and things they’ll impact before we draw a line or write a word. That can mean waiting a little longer for the final product, but it’s always worth it. Every hour we spend on research and strategy upfront saves us ten hours down the road. And more importantly, it sets the stage for memorable creative that really connects.
These are our core services and examples of some of the unconventional tactics we use:
Strategy, branding & messaging
Brand Identity Development
(For: insight-gathering, consensus-building, goal-setting)
Ethnography AKA The Study of People & Culture
Strategic Concepting & Positioning
Theme Development & Naming
Copywriting & Editing
Art Activations & Events
(Ex: street poster campaigns, projection bombing, banner drops)
Event Creative Direction & Environmental Design
(Ex: lighting, animated screen graphics, signage, stages/sets)
Unique Activation Takeaways
(Ex: mixtapes, zines, postcard packs)
Curation of Pop-up Art Exhibits & Musical Performances
Merch Design & Fulfillment
Campaign Creative Direction & Aesthetic Development
Digital, Print & Outdoor Ads
On-the-Ground & Experiential
(Ex: projection bombing, street posters, pop-up installations)
Window Art & Displays
Social Media Graphics
Merch Design & Fulfillment
Microsites & Landing Pages
NO BULLSHIT POLICY
To us, branding is about finding creative and differentiating ways to tell an authentic story. We don’t do manipulation, stereotypes or plays on insecurity. More and more, people are opposed to being marketed to. They — WE — crave raw sincerity. Our researchers study culture and humanity only for the purposes of genuine understanding and connection, never exploitation. The truth is not just the right thing, it’s the interesting thing. And it’s what people connect to.